Web Content Writer
I create engaging SEO-driven web, social and product content for Perfectly Posh’s homepage, collection, landing and micro pages, blog, and emails. Additionally, I collaborate with other departments, writing and editing consultant facing catalogue copy and A/V scripts for online how-to videos.
Perfectly Posh blog content
"EGGS ARE AN EGGS-TRAORDINARY SKINCARE INGREDIENT"
One of the recent pieces of web content I created for Perfectly Posh's bi-weekly lifestyle and skincare blog.
Perfectly Posh product copy
Cactus Makes Perfect
Perfectly Posh's products are as awesome as their names are clever. This "Snarky Bar" is one example of dozens of products I wrote copy for.
Eggs are an Eggs-traordinary Skincare Ingredient
March 5, 2018
OK, so we all know that way back when, some ladies used to whip up a few egg whites to take care of their hair. But did you know that eggs have been used to pamper skin for thousands of years as well? Yep, this skincare ingredient is one of the best naturally based ways to take care of your skin due to its high amount of protein and vitamins. That’s pretty eggs-treme!
(Fair warning, there will likely be a lot of egg puns in the rest of this post, so…)
Egg whites are full of a protein called albumin, which is what gives them that emollient feel and texture, as well as their incredible moisturizing properties. When used as a naturally based skincare ingredient, egg whites have a high water-binding capacity to help visibly firm and smooth your skin, so your pores appear tighter and your skin has a radiant, more supple look overall. Eggs also contain a high amount of vitamin B6 to nourish, moisturize, and soothe, reducing the appearance of skin imperfections and dry spots.
Eggs are just as great inside as they are outside. In other words, egg shells also make an eggs-cellent (hey, check out that pun) skincare ingredient. When used in skincare products for your face, egg shell powder creates a fiber-like protein matrix on skin, helping to smooth and brighten your complexion for a flawless-looking finish.
Now you know how eggs-tra special this ingredient is, you’re probably thinking to yourself, “How do you try this eggs-traordinary (sorry...can’t stop, won’t stop) skincare ingredient?” Don’t worry. We’ve got you covered. Check out these eggs-ceptional pampering products from Posh.
Start with our eggs-clusive Egg On Your Face™ Brightening and Smoothing Cleanser. This pillow-soft, gentle, creamy cleanser is great for all skin types and formulated with egg shell powder and egg whites to brighten, tighten, and purify your skin. It also uses hydrolyzed milk protein to provide mega amounts of moisture, so you're skin is left silky soft—not stripped—after cleansing. Use about a quarter-sized amount, mixing with water to create a whipped, foamy lather, and cleanse in circular motions, then rinse with warm water and follow with your favorite toner.
Finish things up with Egg On Your Face™ Brightening and Smoothing Moisturizer. Formulated with egg whites, shea butter, aloe vera, and olive oil, this decadently creamy moisturizer tones and hydrates. Plus, it includes egg shell powder to firm, smooth, and up your natural glow. Use a dime-sized amount and pat into skin from your neck upwards. Then follow with your daily makeup routine or go to sleep.
Eggs-ceed your skincare eggs-pectations (OK, OK...enough already) and get some Egg On Your Face. Visit perfectlyposh.com or contact your Consultant to learn more.